The non-toxic, non-staining, reusable modeling compound that came to be known as “Play-Doh” was originally a pliable, putty-like substance concocted by Noah McVicker ofCincinnati-based soap manufacturer Kutol Products; it was devised at the request ofKrogers Grocery, which wanted a product that could clean coal residue from wallpaper. Following World War II, with the transition from coal-based home heating to natural gasand the resulting decrease in internal soot, and the introduction of washable vinyl-based wallpaper, the market for wallpaper cleaning putty decreased substantially. McVicker’s nephew, Joe McVicker, joined Kutol with the remit to save the company from bankruptcy; he subsequently discovered that the wallpaper cleaner was being used by nursery school children to make Christmas ornaments.
Composed of flour, water, salt, boric acid, and mineral oil, the product was first manufactured in Cincinnati, Ohio, U.S., as a wallpaper cleaner in the 1930s. When a classroom of children began using the wallpaper cleaner as a modeling compound, the product was reworked and marketed to Cincinnati schools in the mid-1950s. Play-Doh was demonstrated at an educational convention in 1956 and prominent department stores opened retail accounts. Advertisements promoting Play-Doh on influential children’s television shows in 1957 furthered the product’s sales. Since its launch on the toy market in the mid-1950s, Play-Doh has generated a considerable amount of ancillary merchandise such as The Fun Factory. In 2003, the Toy Industry Association named Play-Doh in its “Century of Toys List”.
