Discussion of blood types is widely popular in women’s magazines in Japan as a way of gauging relationship compatibility with a potential or current partner. Morning television shows feature blood type horoscopes, and similar horoscopes are published daily in newspapers. The blood types of celebrities are listed in their infoboxes on Japanese Wikipedia. A series of four books that describe people’s character by blood type ranked third, fourth, fifth and ninth on a list of best selling books in Japan in 2008 compiled by Tohan Corporation.
Although there is no proven correlation between blood type and personality, it remains popular with the many matchmaking services that cater to blood type. In this way, it is similar to the use of astrological signs, which is also popular in Japan. Asking one’s blood type is common in Japan, and people are often surprised when a non-Japanese does not know his or her own blood type.
It is common among anime and manga authors to mention their character’s blood types, and to give their characters corresponding blood types to match their personalities. Some video game characters also have known blood types. In addition, it is common for video game series to allow for blood type as an option in their creation modes.
Blood type harassment, called “bura-hara” (wasei-eigo-a portmanteau of “blood” and “harassment”), has been blamed for bullying of children in playgrounds, loss of job opportunities, and ending of happy relationships.
Many people have been discriminated against because of their blood type. Employers have been asking blood types during interviews despite the warnings they have been given. Children at schools have been split up according to their blood type. The national softball team has customized training to fit each player’s blood type. Companies have given work assignments according to their employee’s blood type.
Facebook in many Asian countries allows users to include their blood type in their profile.
After then-Reconstruction Minister Ryu Matsumoto’s abrasive comments towards the governors of Iwate and Miyagi forced him to step down from his post, he partially blamed his behavior on his blood type, saying “My blood is type B, which means I can be irritable and impetuous, and my intentions don’t always come across.”
Blood types are treated as important in South Korea as well. An example can be seen in the film My Boyfriend Is Type B where a girl is advised not to date a man because his blood type is B.
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